WILMINGTON, NC — Yardnique is proud to announce the promotion of Ben Richardson to Director of Marketing, recognizing his leadership, creative vision, and commitment to strengthening the company's brands and connecting people through meaningful marketing.
Ben joined Yardnique earlier this year as Marketing & Communications Manager, bringing a diverse background in creative strategy, brand development, organizational leadership, and marketing operations. In his new role, Ben will continue leading marketing initiatives across Yardnique's growing family of brands, with a focus on brand consistency, strategic growth, and supporting the people and teams who make the company successful.
A Career Built on Creativity, Leadership, and Growth
Over the past six years, Ben has helped lead marketing and brand initiatives for Green Industry companies across the country. Prior to joining Yardnique, he served as Creative Director and Director of Brand and Marketing for a Top 100 landscape company, where he helped shape brand strategy, strengthen market presence, and develop marketing initiatives supporting business growth.
Before entering the Green Industry, Ben owned and operated a creative advertising agency in Charlotte, North Carolina. His career also includes a progressive journey through leadership positions, beginning as a Social Media Manager and advancing through roles as Digital Marketing Manager, Director of Operations, Vice President of Operations, and ultimately Managing Director.
Throughout his career, Ben has gained experience across a wide range of industries, including sales, education, nonprofit organizations, corporate environments, and service-based businesses. This diverse background has shaped his approach to marketing, combining creative thinking with operational strategy and a people-first leadership philosophy.
Connecting People, Brands, and Purpose
At the heart of Ben's approach to marketing is a simple belief: great brands are built around people and purpose.
His passion lies in connecting people with brands in ways that elevate their value, communicate their purpose, and create lasting relationships. Equally important to Ben is his desire to see others succeed, whether that means helping a business grow, supporting a colleague's development, or creating opportunities for the people around him.
As Director of Marketing, Ben will focus on strengthening Yardnique's brand presence, developing strategic marketing initiatives that support business growth, and fostering collaboration across the company's regions and brands.
Beyond the Office
Originally from the Pinehurst, NC area, Ben now resides in Wilmington, North Carolina, with his wife of more than 20 years, Ashley, and their two kids. Their family also includes a beloved dog who, according to Ben, is practically their third child.
Outside of work, Ben enjoys staying active through sports and coaching, surfing, spending time outdoors, and making memories with family and friends.
Looking Ahead
As Yardnique continues to grow, Ben's combination of creative expertise, operational experience, and passion for people will play an important role in shaping the company's marketing strategy and supporting its long-term vision.
Please join us in congratulating Ben on his well-deserved promotion to Director of Marketing!